Parkside at Craig Ranch, BH
Large (more than 150 units) Community of the Year Finalist

Parkside at Craig Ranch, located in McKinney, Texas, is a breathtaking, upscale 1,824-unit community featuring one-, two-, and three-bedroom floor plans with both apartment and townhome style options. The apartments are complete with modern kitchens (including granite countertops and stainless-steel appliances), spacious walk-in closets, upgraded wood-style floors, vaulted ceilings, and smart home technology.

Parkside at Craig Ranch delivers a resort-style atmosphere, offering tranquility and beautiful scenery throughout the community. Many of the community’s stylish homes also include balconies or patios, small turf yards, private garages, or access to a resident-only parking garage.

Other community features include five resort-style swimming pools, co-workspaces, multiple clubhouses, multiple fitness centers, and yoga rooms, two large dog parks, a pickleball court, a volleyball court, conference centers, coffee bars, and lounges for the residents to enjoy at their leisure. There are many spaces to congregate with friends and to meet neighbors. Parkside at Craig Ranch is unique because it has five different phases surrounding a centralized park area.

There is a strong sense of community between the residents due to the fun activities that the team provides each month and the nearby conveniences and entertainment. Truly, no other community compares to Parkside at Craig Ranch.

The team’s sincerity and dedication allow for an unforgettable customer service experience. BH calls it The Mint Experience. The Parkside at Craig Ranch team is always thinking outside the box. They apply creative thinking to implement a vision for current and prospective residents through onsite visits, a strong social media presence, and communication.

The maintenance team (23 members) continuously provides exceptional turn times and quickly addresses resident issues while also maintaining the property’s clean and harmonious appearance. They complete most work orders within 48 hours, with a high resident satisfaction rate and they are always willing to lend a helping hand to residents who may need some help when they are out and about in the community.

In the past year, the community improved its Google rating from 3.9 to 4.1. In resident surveys, Parkside at Craig Ranch scored 8.5 out of 10 overall and the maintenance team rated 9.62 out of 10. The community’s reputation score is 4.54 out of 5.

Parkside at Craig Ranch offers a beautiful and welcoming environment that allows prospective residents to experience “home” before they even sign a lease.

The community has a General Manager and a Community Manager onsite who both oversee the overall operations and the onsite team; multiple Assistant Managers who help residents with their accounting questions; a Leasing Manager who ensures a seamless leasing process; dedicated Resident Managers who host a variety of monthly resident events and help with any residents’ concerns; a Concierge team who roll out the red carpet for prospects and residents; and Leasing Agents who guide prospective residents on tours of the community and help them through the leasing process step-by-step.

Parkside at Craig Ranch is surrounded by urban and convenient living and is in the highly sought-after Craig Ranch development. Within the community is a convenience store just for residents called Urban Value. It is one of the community’s most popular amenities.

Minutes away are multiple new mixed-use developments that feature retail, restaurants, and offices, including Hub 121, District 121, The Farm, and McKinney Towne Crossing. One unique feature of Parkside at Craig Ranch is its location across from the prestigious TPC Craig Ranch Golf Course, which hosts the annual Byron Nelson golf tournament.

The Parkside at Craig Ranch team is always finding ways to give back and build a sense of community with those around them. They participate in numerous volunteer events every year. This year, they took part in several canned food drives, clothing drives, toy drives, and backpack drives, donating to the North Texas Food Bank, Toys for Tots, Salvation Army, and the Storehouse of Collin County.

The staff also participated in raising funds for United Way through multiple avenues and many team members volunteered at the Salvation Army and Collin County Animal Shelter. BH Management places high value on philanthropism and gives each employee eight BH Gives Back a year to volunteer for organizations they care about.

Parkside at Craig Ranch has shared its passion for the community by hosting food/clothing drive events and supporting local businesses such as independent food truck vendors, which visit the community and allow residents to step right outside of their door and enjoy a hot meal. The community also partners with the local fire and police departments regularly to give back. Finally, Parkside at Craig Ranch donates to (and attends) the Super Cars Super Wishes Event every year for the Make-A-Wish Foundation.

Parkside at Craig Ranch installed 1,824 smart home systems that include smart locks, smart thermostats, leak sensors, smart light switches, and a hub to create a closed ecosystem. This smart home technology has increased efficiency for its onsite teams by alleviating a portion of the administrative burden for both managing vacant electricity and allowing remote access to unoccupied units, while reducing energy usage and promptly detecting leaks to prevent further water usage.

The community also uses Conservice monthly reporting, which alerts the staff to any high usage of electricity or water so that it can promptly address the issues to reduce water consumption and energy usage.
Parkside at Craig Ranch is committed to making the community a cleaner, healthier, and more comfortable place to live; therefore, smoking is not permitted in the community.

The team also implemented Torch Fitness for the residents, providing an easy way for them to participate in virtual events including fitness, crafting, and other activities.

Additionally, Parkside offers Esusu, a system that creates positive rent reporting for the residents so they can build their credit scores and help put them on a better path toward financial freedom. Impressively, there has been a 56% improvement in residents' credit scores, and over 140 new credit scores established.

Recently, Parkside at Craig Ranch completed an LED retrofit in four parking garages, which saves an estimated 16,172 kWh annually. The energy saved from this project is equivalent to 11.8 tons of carbon dioxide reduction. Lastly, in 2024 the community plans to install dual-charging EV charging stations – another step toward reducing the community’s carbon footprint and paving the way for more forms of clean transportation.

Parkside at Craig Ranch remains a trendsetter by continuously maintaining an average occupancy of nearly 95%, as well as a resident-retention average of 55%.

Parkside at Craig Ranch sets itself apart from others because the onsite team is dedicated to offering “The Mint Experience” to every person who walks through the doors and who lives at or visits the community. The Mint Experience promise is to make living at Parkside at Craig Ranch mean living more.

The staff is 100% focused on making people feel valued and important. The team puts kindness and caring at the forefront. They view this as a way to impact the community and help people find homes through whatever circumstances they may be facing. These values are instilled into each employee and are reflected each time a team member respects a resident’s time, responds timely and thoroughly and rectifies any issues or concerns. They are simply in the business of putting people first, using compassion and humility to light their way, allowing them to foster connectedness and a better livelihood for the residents.

Parkside at Craig Ranch remains well known in the area because it strives for excellence and maintains the superior goal – offering a wildly awesome customer service experience, that is sure to feel like home, every time. There are multiple resident events each month – food trucks, holiday events, movie nights, breakfast on-the-go, contests, trivia nights, bark park events, monthly newsletters, and more.

The staff is highly focused on resident satisfaction, and they offer residents the opportunity to provide feedback through surveys after move-ins, work orders, and tours. This allows the team to see where they need to improve, and then take steps to ensure resident needs are met.

Parkside at Craig Ranch is also unique because it is so close to major highways yet far enough away that it feels like a resort with parks, pools, and unique amenities that no other community has around it. Due to the property being built in five different phases, it also offers different interior design packages that meet the different desires of prospective residents.

Residents have more options at Parkside at Craig Ranch than in comparable communities and countless more amenities. Residents can even change which pool they want to go to for the day or which fitness center area to use.